| Our SEO Workflow on each Website |
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Keyword
Research - Identify the top
"keywords" that the client's
target market is searching for on the
Internet. Target these top "keywords"
for consultant's search engine placement
process. |
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Analysis
& Optimization-
Full
analysis of the current site. Approximately
50 items are considered, analyzed and
tested for search engine readiness to
determine all items that should be done
in the optimization process and make
recommendations on needed adjustments.
Work out any design / navigational /
structural issues that may be detrimental
to the Client's site ranking.
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Meta
Tags - The meta keywords tag
does not carry a lot of weight, but it
is taken into consideration by some search
engines. |
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Meta
Description -
The meta description carries at least
a little weight in several search engines.
An abstract of the meta description is
often used by search engines in the search
results pages. |
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The
Title Element - Of all the on
page factors, the title element, casually
referred to as the page title, carries
the most weight. |
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Headings
- Using
heading within the body copy of the page
is not just a good search engine optimization
practive; it also helps the reader anticipate
the subject of the page (H1 tags) or the
subject of the paragraph (h2 tags). The
key here is to include your keywords within
the headings: |
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Link
Building - Link popularity will
continue to be an essential factor in
top search engine rankings for the foreseeable
future. |
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Manual
Submission -
Submission of your website to all relevant
directories.We
will submit your site/s by hand to the
major search engines. This is far more
effective and a safer route to website
submission vs. automated solutions.
At all
times We maintain a high standard of promotion
ethics. We do not use any techniques that
are considered spamming or deceptive
by search engines or directories.
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Monitoring
- Monitor ranking and indexing.
Provide Client with monthly reports detailing
ranking improvements on the targeted keywords
and also tracking increases in traffic.
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Maintenance
- Make
monthly adjustments to the previous efforts,
as needed. The search engines are ever
evolving, continued adjustments to previous
search engine optimization techniques
will continue to be necessary to stay
a step ahead of your competition.
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